Seminar
Announcement: Connecting and Consuming: Three Takes on Connection in
Consumption Contexts
We are happy to announce and to invite you on our
next Science and Research Seminar on the topic of "Connecting and Consuming:
Three Takes on Connection in Consumption Contexts”
The speakers are:
dr. Tanya Chartrand
(Roy J Bostock Professor at Duke University)
dr. Gavan Fitzsimons
(R. David Thomas Professor at Duke University)
dr. Michael Platt
(James S. Riepe University Professor at the University
of Pennsylvania)
The event will take place on June 14th, 9-11 am. RIT
Croatia is hosting this event at the Dubrovnik campus, and Zagreb campus will
be connected from the meeting room.
Abstract
In this session, Professors Chartrand, Fitzsimons and
Platt will present three perspectives on the emerging field of connecting with
others in consumption settings. Professor Chartrand will talk about the role
brand compatibility (when your brand preferences either do or do not match your
romantic partner’s) plays in our lives. Professor Fitzsimons will discuss how
we at times use brand choice as a way to express frustration at our romantic
partner’s, even without their knowledge. Finally, Professor Platt will discuss
the neuroscience underlying social connection and its implications in business
settings.
Iskusi
