January 2017
Dr. Irena Guszak
Cerovečki attended the Research Seminar at the University of Rijeka Faculty of
Economics
On January 19th, 2017, dr. Irena Guszak
Cerovečki was a guest at the Research Seminar at the University of Rijeka
Faculty of Economics. Irena was invited to present her paper'Food
Deserts' in Urban Districts: Evidence from a Transitional Market and
Implications for Macromarketing, that was published in the Journal of
Macromarketing in the Fall of 2016. Supported by the co-author, dr. Marko
Grünhagen, Irena told the story of how the idea developed, what was needed to
reach thepointof the publication and the major challenges on that
path, and presented the paper itself. The audience that was dominated by
students of various levels of undergraduate, graduate, postgraduate and even
potential students, liked the presentation. According to one colleague, it
was "really amazing, deeply inspiring and future oriented lecture.
Iskusi
