Bachelor of Science



The four year undergraduate Hospitality and Tourism Management program at RIT Croatia, delivered in Dubrovnik, prepares students for professional and managerial positions in the economy and tourism fields. 

Program Overview

This is a multidisciplinary, four-year program that provides an ideal balance of hands-on experience and theoretical knowledge in economy, tourism, and hospitality. The main emphasis is on the disciplines of marketing, communication, finances, hospitality management, hotel management, micro and macroeconomics, entrepreneurship, and the application of these areas to international hospitality and tourism. All classes are conducted in English. In addition to advanced business English, students learn another foreign language and can choose from German, Italian, Spanish, or French. 

You can find more information about the program outline HERE.

At the end of sophomore year, students choose one of two concentrations:
  • Entrepreneurship in the Hospitality Industry 
  • Designing Luxury Experience

 You will develop the following set of skills and become proficient in:
  • manage small and medium enterprises
  • draft an effective business plan and strategy
  • recognize trends in tourism and how they affect the business
  • make strategic plans and manage destinations, resorts, hotels, and travel agencies
  • design and implement marketing strategies
  • manage integrated marketing communications
  • apply modern information and communication technologies in business processes
  • organize events such as conferences, sports events, and meetings
  • manage finances and accounting
  • manage international quality standards
  • manage human resources
  • apply contemporary micro and macroeconomics business principles
  • draft an effective business plan and strategy
  • position a company or a tourist entity on the global market

Choose a minor and expand knowledge about area of your interest

American higher education system enables students to choose a minor. It is a related set of academic courses that enables students to expand their knowledge; for example you can choose a Sociology/Anthropology minor and combine it with the HTM courses.

Benefits of having a minor are multiple; from being visible on university transcript, to enabling a student to develop another area of professional expertise or personal interest and showcase depth in more than one discipline.
You can find out more about minors available for the HTM program at the following LINK.

Job placements upon receiving your diploma

     Graduates from our HTM program are employed as:
    • EU Project Managers
    • Event Managers
    • Events & Wedding Planners
    • F&B Managers
    • Hotel General Managers
    • Consultants
    • Operation Managers

    Minimum 800 hours of work experience

    The program is focused on hands-on experience from Day 1; therefore students are required to complete minimum 800 hours of cooperative education or internship placements. This hands-on experience provides students with a valuable professional experience and gives them a competitive advantage in launching their careers. Students work for local and international renowned companies learning about service management from the best. US based hospitality organizations often recruit our students for international coops.

     Examples of companies where students do their co-ops:
    • Amangiri Utah
    • Courtyard by Mariott Brussels
    • Dubrovnik Riviera Hotels
    • Hilton Imperial Dubrovnik
    • Kempinski Hotel
    • Porto Montenegro
    • The Broadmoore Hotel
    • Valamar Riviera d.d.
    • Zračna luka Dubrovnik

    Prepare yourself for future challenges

    Throughout their studies and after graduation, our students have excellent business opportunities in the tertiary sector. They continue to develop their careers in tourism, hospitality but various other industries as well. Some assume managerial positions for reputable hotel chains, some run their business successfully (in China for example), while some implement their service management knowledge & skills in the IT industry!

     HTM graduates work in companies such as:
    • Adriatic Luxury Hotels
    • Adris Grupa
    • Arenaturist
    • DURA
    • DUNEA
    • Dorchester Collection
    • eBay
    • Falkensteuer Hotels and Residences
    • Hilton
    • Hrvatska turistička zajednica
    • J.P. Morgan
    • Le Meridien Lav
    • Medora Hotels
    • Park Hyatt
    • Radisson BLU
    • Ritz Carlton

    Internationally recognized diplomas and high educational standards

    Upon completion of the program, students will be granted two diplomas, an international American BS degree awarded by Rochester Institute of Technology and a Croatian degree from RIT Croatia. The American RIT degree will offer you numerous opportunities worldwide.

    Programs and curriculum at RIT Croatia are fully aligned with the high standards of education at Rochester Institute of Technology*. All classes are held in English and our faculty members are professors with rich international academic and professional experience. 

    *Rochester Institute ofTechnology is accredited by the Middle StatesCommission on Higher Education, 3624 Market Street, Philadelphia, PA 19104(267-284-5000). The Middle States Commission on Higher Education is aninstitutional accrediting agency recognized by the U.S. Secretary of Educationand the Council for Higher Education Accreditation.


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