New American Multidisciplinary Degree Program in Croatia 

RIT’s New Media Design program creates digital media experts of the future


Students will learn how to create, develop and present the content of digital media, and upon completion of their studies they will earn two degrees - American and Croatian. Enrollment is underway, and the new program is set to begin this fall!

June 23, 2022

RIT Croatia, a prestigious American college that this year marks 25 years of operation in Croatia, presented a new American multidisciplinary program in Croatia: BFA New Media Design. Designed as a response to the current and future needs of the fast-growing digital media market, this four-year undergraduate degree program integrates art, design communication, computing, and technology, and prepares students for the jobs of the future.

„Every day, millions of people consume digital content on various platforms – from smartphones and tablets, to smart TVs and wearables, VR and gaming systems. As the trend of immersing ourselves in interactive digital experiences continues to grow, the market needs experts who will design and present content on digital media, so that users can effectively communicate, get information or be entertained. This program creates those experts. It also enables RIT Croatia students to apply the acquired knowledge and skills in practice during their studies: through interactive teaching, experiential learning and coooperative education," said Dr. Ante Poljičak, New Media Design Area Head at RIT Croatia. 

During their studies, New Media Design future professionals will acquire the key competencies needed for a career in the areas such as digital marketing, web and mobile application development, communications and other creative industries. Students will be able to expand the acquired knowledge and skills to specific areas of user interface design and user experience. Using the tools necessary to work in this field, they will learn how to 3D model, animate, all about information design and the basics of programming. Special focus will also be put on developing soft skills such as analytical and critical thinking, teamwork ability and effective communication.
The need for experts in this field was also expressed by renowned Croatian companies in the digital media industry that will participate in RIT Croatia's cooperative education program. Through co-ops students will gain valuable work experience that will also help them prepare for work in positions such as UI / UX designer, digital product designer, graphic designer, app designer, visual designer, and other. In addition to that, students will achieve a good foundation for further career development in the film industry, video game industry and other emerging industries.

"New Media Design belongs to a group of multidisciplinary, transformative RIT programs designed as a response to the challenges and needs of the modern global economy. The quality of American education and the multidisciplinary approach to education will create new professionals who will know how to develop new creative solutions for all who consume digital content; they will also be able to start developing their career in the fast-growing digital industry during the studies,” said Don Hudspeth, President and Dean of RIT Croatia. 

In addition to key knowledge and skills and adequate preparation for the job market, upon completion of their studies, students will obtain two diplomas: American and Croatian. Admission and enrollment for this fall is underway. More information about the new study is available on the RIT Croatia website.



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