July 8, 2020
Luxury experiences is one of the hottest segments of the tourism
industry today, and experts predict that the luxury tourism shows the greatest
potential for growth of any segment in the travel industry. RIT
Croatia recognized this opportunity by enabling students to prepare themselves
for careers in this niche specialty by choosing our program concentration
called Designing Luxury Experiences.
"This concentration will provide students with advanced understanding of
high-end hospitality services,” said Mr. Kevin Walker, MBA, Head of the
Hospitality and Tourism Management program at RIT Croatia. "The concentration prepares students for successful careers as product
managers, brand managers or experiential services consultants thus putting RIT
Croatia on the cutting edge of hospitality and tourism education,” concluded
The term luxury is going through
some profound changes, from its traditional roots associated with exclusivity
and excess to today’s emphasis on culture and authenticity. Luxury today is about
art, artisanship, quality, authenticity, achievement and heritage; in
other words, cultivation of the human spirit and society. Luxury travel,
then, must, instead of having a destructive effect on its social and biological
environment, in reality, have a nurturing, uplifting and stabilizing
effect on its surrounding communities.
This three-course sequence will
culminate in an experiential learning course which
includes a trip to a global luxury destination, such as Italy, Hungary,
Croatia, Austria, United Arab Emirates (Dubai). Students will dive into the
socio-cultural complexities of attaining luxury travel excellence, and explore
cultural heritage as a backdrop for authenticity. It will be an outstanding
opportunity to see first-hand how successful organizations operate.
At the same time, the Dubrovnik campus is a perfect fit for exactly this kind of program.
Dubrovnik, listed as UNESCO world
heritage site, is itself considered one of the most up-market destinations,
with a growing luxury tourism segment of its own. Because
of its very limited natural resources and fragility of the eco-systems, the
entire region is trying to move towards a different approach to tourism,
competing in the global tourism market with more subtle products rather than
mass tourism offers.
Students at the Dubrovnik campus are surrounded by top class hospitality organizations offering extraordinary services and products. The presence of high-end hotel chains (Regent, Hilton, Aman Luxury Resorts etc.), or Porto Montenegro, where a mega yacht marina has been built and is hosting and serving some of the most exclusive customers in the world, positions our program at the forefront of hospitality schools, globally. Also, half of all five-star hotels in Croatia are located in Dubrovnik-Neretva County. All these factors make the new program concentration, Designing Luxury Experiences, an exciting new opportunity for our students.
With the start of the new academic year higher education institutions are facing unique challenges that stand to swiftly, thoroughly, and permanently reshape them. When academic year starts with key messages focused around safety of students and faculty, it is clear even to a common observer that students and faculty alike are embarking on a journey like none before.
Quality and excellence have always been embedded in RIT Croatia's DNA. As a global campus of RIT, we are committed to deliver exceptional studying and learning experiences for our students, we well as working experience for our employees.
RIT named by Princeton Review as among nation’s best universities for value and career outcomes for students
In addition to RIT Croatia Freshmen Orientation that took place last week, School of Information from RIT's Golisano College of Computing and Information Sciences held an online Global Orientation for its Web and Mobile Computing students in Dubrovnik and Zagreb, Croatia, and Dubai, UAE on Monday, August 31.