September 28, 2018
On September 27, Rochester Institute of Technology (RIT) announced the new brand strategy and identity with the goal of telling its story in a more compelling and cohesive fashion.
RIT President David Munson led a campus-wide celebration Thursday while introducing a stronger narrative for the university that "leverages the power of technology, the arts and design for the greater good.
"Our brand will focus on a creative community and innovation in every discipline, with a dose of adventure and excitement,” said Munson. "For our university, branding answers a fundamental question: Who and what is RIT? Having an identifiable brand will help distinguish our university from others, in the minds of prospective students and parents, colleagues at other universities, funding agencies, government officials and the general population. Our brand works by forming emotional connections from the very first interaction—a billboard in downtown Rochester, a conversation at the Imagine RIT festival, an inquiry from a potential student about NTID, or an interaction with an RIT alumna in Silicon Valley. These interactions accumulate and shape the way people think and feel about our university.”
The changes in the brand identity include global campuses as well, and RIT Croatia will work closely with the Rochester campus in order to implement the changes.You can read more about the new brand identity at: https://www.rit.edu/news/story.php?id=67926
Senior capstone project is the crown of education at RIT Croatia for graduating students of the Hospitality and Tourism Management program. Senior year students choose topics based on their own interests, which gives them the opportunity to tackle anything they find interesting and worth exploring. Creating a successful senior capstone project is a complex process which requires a lot of maturing along the way, a lot of problem solving, researching and, above all, a good and firm connection with the faculty member mentoring the whole process.
Eta Sigma Delta (ESD), an honorary society for students of the Hospitality and Tourism Management program at RIT Croatia's Dubrovnik campus, held its induction ceremony to welcome 10 new members on Thursday, April 29 at the Hotel Hilton Imperial.
After an exciting weekend in Dubrovnik, filled with interactive workshops and final presentations done by all finalists, we are happy to announce the winners of the Hospitality Star Search Contest 2022!
As part of RIT Croatia’s celebration of its 25th anniversary, the college organized a creativity competition for its students. Students were invited to produce a video, an image, or a text on the topic of celebrating 25 years of RIT Croatia.