September 28, 2018
On September 27, Rochester Institute of Technology (RIT) announced the new brand strategy and identity with the goal of telling its story in a more compelling and cohesive fashion.
RIT President David Munson led a campus-wide celebration Thursday while introducing a stronger narrative for the university that "leverages the power of technology, the arts and design for the greater good.
"Our brand will focus on a creative community and innovation in every discipline, with a dose of adventure and excitement,” said Munson. "For our university, branding answers a fundamental question: Who and what is RIT? Having an identifiable brand will help distinguish our university from others, in the minds of prospective students and parents, colleagues at other universities, funding agencies, government officials and the general population. Our brand works by forming emotional connections from the very first interaction—a billboard in downtown Rochester, a conversation at the Imagine RIT festival, an inquiry from a potential student about NTID, or an interaction with an RIT alumna in Silicon Valley. These interactions accumulate and shape the way people think and feel about our university.”
The changes in the brand identity include global campuses as well, and RIT Croatia will work closely with the Rochester campus in order to implement the changes.You can read more about the new brand identity at: https://www.rit.edu/news/story.php?id=67926
With the start of the new academic year higher education institutions are facing unique challenges that stand to swiftly, thoroughly, and permanently reshape them. When academic year starts with key messages focused around safety of students and faculty, it is clear even to a common observer that students and faculty alike are embarking on a journey like none before.
Quality and excellence have always been embedded in RIT Croatia's DNA. As a global campus of RIT, we are committed to deliver exceptional studying and learning experiences for our students, we well as working experience for our employees.
RIT named by Princeton Review as among nation’s best universities for value and career outcomes for students
In addition to RIT Croatia Freshmen Orientation that took place last week, School of Information from RIT's Golisano College of Computing and Information Sciences held an online Global Orientation for its Web and Mobile Computing students in Dubrovnik and Zagreb, Croatia, and Dubai, UAE on Monday, August 31.