Mr. Barry Tomalin held a guest lecture on the topic of "Soft Power”

On March 29, Dubrovnik campus students who are taking the Intercultural Communication class, taught by prof. Francis Brassard, had the opportunity to listen to a guest lecture on the topic of "Soft Power”, delivered by Mr. Barry Tomalin. Soft power is usually defined as the power to project a positive image of a place, a country, a nation, etc., through media, NGO, cultural centers, and other.

Barry Tomalin, MA is an international business consultant, specializing in international communication and cultural awareness. He has been the Editor and Marketing Director of the English Language division of the BBC World Service and is the author of a number of books on language and culture.

You can find out more about Mr. Tomalin at the following link:


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