The speakers are:
dr. Tanya Chartrand
(Roy J Bostock Professor at Duke University)
dr. Gavan Fitzsimons
(R. David Thomas Professor at Duke University)
dr. Michael Platt
(James S. Riepe University Professor at the University of Pennsylvania)
The event will take place on June 14th, 9-11 am. RIT Croatia is hosting this event at the Dubrovnik campus, and Zagreb campus will be connected from the meeting room.
In this session, Professors Chartrand, Fitzsimons and Platt will present three perspectives on the emerging field of connecting with others in consumption settings. Professor Chartrand will talk about the role brand compatibility (when your brand preferences either do or do not match your romantic partner’s) plays in our lives. Professor Fitzsimons will discuss how we at times use brand choice as a way to express frustration at our romantic partner’s, even without their knowledge. Finally, Professor Platt will discuss the neuroscience underlying social connection and its implications in business settings.
With the start of the new academic year higher education institutions are facing unique challenges that stand to swiftly, thoroughly, and permanently reshape them. When academic year starts with key messages focused around safety of students and faculty, it is clear even to a common observer that students and faculty alike are embarking on a journey like none before.
Quality and excellence have always been embedded in RIT Croatia's DNA. As a global campus of RIT, we are committed to deliver exceptional studying and learning experiences for our students, we well as working experience for our employees.
RIT named by Princeton Review as among nation’s best universities for value and career outcomes for students
In addition to RIT Croatia Freshmen Orientation that took place last week, School of Information from RIT's Golisano College of Computing and Information Sciences held an online Global Orientation for its Web and Mobile Computing students in Dubrovnik and Zagreb, Croatia, and Dubai, UAE on Monday, August 31.