Dr. Drašković co-authored the book Principles of Strategic Marketing

We are proud to announce that one of our professors,  Dr. Nikola Drašković co-authored the second addition of the university textbook about strategic marketing called Osnove strateškog marketinga (Principles of Strategic Marketing), together with Melika Husić-Mehmedović, Jurica Pavičić and Vladimir Gnjidić.
"To write the first edition was a huge challenge. We were writing this book for almost three years. The second edition, the Bosnian edition, which is actually localised and extended edition, took us just over one year”, says Dr. Drašković.
The book’s promotion took place at the Faculty of Economics in Sarajevo on the 17th of September. It was actually the first opportunity for the authors of the first edition to meet with the Bosnian co-author, since all the communication and collaboration was online. It was actually a very nice promotion and a lot people attended the event. 

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