Bachelor of Fine Arts



At the intersection of art, visual communication, design strategy and user experience design, the four-year undergraduate New Media Design program, delivered in Zagreb, produces innovative thinkers, designers and creators of next generation of digital media.

Program Overview

New Media Design program is a multidisciplinary, transformative program that integrates art, design communication, computing, and technology to create highly interactive user experiences on all types of digital devices. New media design is an RIT New Economy Major - a forward-thinking and future-forming degree program that helps prepare students to excel in the multidisciplinary nature of our modern, dynamic economy. 
The program has four key components: new media and design courses, general education courses, basic courses in art and computer science, and cooperative education (experiential learning).

New media and design courses cover the following areas: design basics, interaction design, 3D and moving graphics. Approximately one third of classes are held in the form of lectures, where current theories and concepts are studied, and two thirds of classes are held in the form of laboratory exercises, where students focus on practical knowledge and projects.

General education is based on humanities courses which complement core program courses. Basic courses in art and computer science cover the basics of drawing and introduction to programming, thus creating the broad foundation needed for the core program courses.

You can find more information about the program outline HERE.

 You will develop the following set of skills and become proficient in:
  • Animation and motion graphics
  • Information design
  • Drawing and design foundations
  • 2D and 4D design
  • 3D modeling
  • Programming
  • Web and multimedia technologies
  • Usability research
  • User interface design
  • User experience design

Choose a minor and expand knowledge about area of your interest

American higher education system enables students to choose a major and a minor. A major is the core focus of your studies, which is New Media Design in this case. A minor on the other hand is a related set of academic courses that enables students to expand their knowledge in another field of study; for example you can choose an International Business minor and combine it with the NMD courses. Benefits of having a minor are multiple; from being visible on university transcript, to enabling a student to develop another area of professional expertise or personal interest and showcase depth in more than one discipline. Find out more about minors available for the New Media Design program at the following LINK.

Job placements upon receiving your diploma

 Careers we will prepare you for:
  • App Designer
  • Creative Director
  • Design Director
  • Digital Product Designer
  • Graphic Designer
  • Interactive Designer
  • Motion Graphic Designer
  • Presentation Designer
  • UI/UX Designer
  • Visual Designer

Minimum 400 hours of work experience

The program is focused on hands-on experience from Day 1. In addition to classes, our students complete minimum 400 hours of mandatory  cooperative education program, which represents experiential learning conducted via internship placements during their studying at RIT Croatia. Co-ops are conducted in the field of chosen study, i.e. in companies working in digital media in this case. Applying their knowledge in a real business environment helps students learn more about what their chosen careers look like and prepares them for the job market better. Students’ find co-ops they wish to pursue, with the support of our Career Services Office, which, among other things, opens up numerous opportunities for cooperation and internships with various companies in Croatia and abroad.

Prepare yourself for future challenges

An impressive portfolio, and a wide variety of digital media knowledge and skills gained at the NMD program will be accompanied by highly developed critical and creative thinking skills – top skills sought after by employers. This program will prepare you for international careers in the most popular digital industries, such as digital marketing, web and mobile application development, communications and the entertainment industry. In addition, you will have a good foundation for the further development of knowledge and skills in the film industry, the video game industry, and other emerging industries.

Admission Requirements

In addition to all steps of regular admission process at RIT Croatia, which is the same for all undergraduate programs, candidates who are applying for the New Media Design undergraduate program are required to submit their portfolio as a part of the admission process. The portfolio needs to include at least 10 samples of the original artwork. The artwork may be observational drawings (at least three), original or computer-generated graphics, motion graphics, photographs, animations, and 3D models or renderings. Candidates must provide a link where interactive and digital work can be viewed/downloaded.
Candidates can use any platform supporting portfolio sharing, like ArtStationDribbbleBehance, or similar platforms.

All portfolios will be reviewed by a panel of three faculty members: the program area head, a faculty member in the field of arts, and a faculty member in the field of technical sciences. Portfolio is delivered to RIT Croatia's Admissions Office and all candidates for this program will receive instructions on how to proceed with this step.

Internationally recognized diplomas and high educational standards

Upon completion of the program, students will be granted two diplomas, an international American BA degree awarded by Rochester Institute of Technology and a Croatian degree (240 ECT points earned) from RIT Croatia. These two diplomas will help you compete in the job market in the UE and worldwide. 

Programs and curriculum are fully aligned with the high standards from Rochester Institute of Technology*. All classes are held in English and our faculty members have rich academic and professional experience.

*Rochester Institute of Technology is accredited by the Middle States Commission on Higher Education, 3624 Market Street, Philadelphia, PA 19104 (267-284-5000). The Middle States Commission on Higher Education is an institutional accrediting agency recognized by the U.S. Secretary of Education and the Council for Higher Education Accreditation.


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